Maybe you have an email newsletter of some kind, but you havenât sent anything in monthsâeven years. It might feel as if your list is simply too small to matter, or perhaps you canât think of anything meaningful to say. And why bother? Is anyone really reading their email anyway?
Despite its well-established value, email marketing remains a missed opportunity for a lot of authorsâand itâs by far the number-one overlooked tool for book sales and marketing. When you invest in building your platform and marketing power, you might be tempted to prioritize social media. But social media is out of your control and ephemeral. Email is not. Being able to directly reach your readers, or your most engaged audience is a powerful capability that rewards your time and investment. While it can feel difficult and slow-going to build a list (and like youâre âbotheringâ people with your messages), these are mindset issues that can and should be overcome.
This live webinar will cover best practices of email newsletters for authors, how to avoid the mistakes most prevalent in the writing community, plus the pros and cons of using the popular newsletter platform Substack. Thankfully, regardless of what tools or platforms you use to send your email newsletter, itâs fairly straightforward to start (or restart) an email newsletter. It often doesnât cost you any money until you have a sizable list of namesâand thatâs the point at which it can become very profitable.
Instructor Jane Friedman has been sending her free email newsletter, Electric Speed, since 2009, which is now enjoyed by nearly 30,000 subscribers. She also sends daily and weekly blog newsletters and has run a paid newsletter since 2015.Â
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Meet the instructor
Jane Friedman
Jane Friedman has nearly 25 years of experience in the publishing industry, with expertise in business strategy for authors and publishers. Since 2009, she has been sending email newsletters; her free newsletter Electric Speed reaches nearly 25,000 subscribers, and she is the founder-editor of the paid newsletter, The Hot Sheet, established in 2015.
Janeâs latest book is THE BUSINESS OF BEING A WRITER (University of Chicago Press), which received a starred review from Library Journal. In addition to serving on grant panels for the National Endowment for the Arts and the Creative Work Fund, she works with organizations such as Writerâs Digest and The Authors Guild to bring transparency to the business of publishing. Learn more at JaneFriedman.com.
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