• Identify the most important aspects of your long-term author identity and brand that may stretch over many years and many books
• Develop a brand even if you’re early career, introverted, or allergic to social media
• Position yourself so readers, agents, and publishers instantly understand what you’re about and whom you serve
• Get your author brand in order before a book launch
• Be consistent in your visuals, aesthetics, and messaging across all touchpoints (e.g., website, social media, newsletter, events, business cards, even how you show up in person). Readers should never have to wonder, “Is this the same person?”
• Avoid short-term and scattershot efforts that weaken your brand and instead favor committed efforts that align with your own values
• Pursue legal aspects of branding: sometimes you have a bundle assets and rights that you want to protect

Once an author has at least a partial understanding of their brand, they are in a much stronger position to pursue strategic platform building and cultivate genuine relationships that support their career. This webinar provides the framework necessary to move past the idea of brand as merely your social media activity or the genre that you write in.

• Debut authors who want to enter the market with confidence and clarity
• Early-career writers trying to understand how platform and brand fit together
• Published authors who feel their current presence is scattered or unfocused, or even interfering with better sales
• Fiction writers who struggle to articulate what readers can reliably expect from their work
• Nonfiction authors who need to signal authority, expertise, or a clear niche to readers and publishers
• Writers shifting genres and needing to rethink how they present themselves to a new audience
• Creators of newsletters, websites, and blogs who want these channels to do heavier brand-building work

The webinar is broadcast via the internet with live audio delivered through your computer speakers or over your telephone. The live webinar’s visual presentation is displayed directly from the Presenter's computer to your computer screen. The Q&A is managed through a chat-style submission system with questions being read and answered by the Presenter for the entire class to hear. In the event some questions are not answered during the live session, an e-mail with questions and answers will be sent to all webinar attendees.

By attending the live webinar and/or asking questions, your full name may be stated during the live event and captured in the recording.

If you have questions about the program or have any technical difficulties, please contact [email protected].

Writer’s Digest does not offer any refunds for the webinar. All sales are final.