Session 1 - Master Your Book Detail Page (36:15)

Welcome to the course! In this opening session, you will learn why your book’s Amazon detail page is vital to your success. You will also see excellent fiction and non-fiction examples to follow. In addition, you will discover the seven elements you must display in order to persuade readers to purchase your book.

Session 2 - How to Get More Customer Reviews (9:51)

Did you know that customer reviews are crucial to closing the book sale? Readers look at comments from their peers to help decide if a book is worth buying. Lots of positive reviews act like digital word of mouth to convince skeptical shoppers. In this session, you will learn four ways to get more customer reviews for free.

This session includes a bonus download, “Email Scripts to Ask Your Book Launch Team for Amazon Reviews.”

Session 3 - How to Get Your Books Noticed on Amazon (16:58)

After surveying over 500 authors, the #1 concern was: “How do I get my books noticed on Amazon’s huge website?” This session alleviates that fear by 4 ways to get your book noticed on Amazon using methods that are free and inexpensive.

Session 4 - Maximize Your Author Central Account (22:12)

The Amazon Author Central Account is free. Yet, it’s one of the most under-utilized tools by authors. In this session, you will learn why every author should create a free Author Central Account, how to setup and complete your account, and review all of the helpful features and data that Amazon provides.

This session includes a bonus download: “The Amazon Author Central Checklist.”

Session 5 - Amazon's Secret Marketing Back Door (18:06)

If you’ve traditionally-published books in the past, you might loathe the marketing text that your publisher put on Amazon. Did you know there is a secret way to change it? Amazon offers a clever way to override your publisher and upgrade the marketing text on any book detail page.

This session includes a bonus download: “HTML Code Cheat Sheet – How to Make Your Book Look Sharp on Amazon.”

Session 6 - Amazon Sales Rankings Explained (18:45)

This session clears up the confusion about Amazon’s sales rankings and what it means to be #1 in a specific category. You will learn how to identify the Amazon Sales Ranking for your book, how to estimate actual book sales based on your ranking, and even how to use the Sales Ranking to assist your marketing efforts.

Session 7 - Build Your Email List with Bait Books (25:57)

For some authors, this session by itself is worth buying the course. You will discover how to grow your author email list for free using Amazon’s huge audience of readers. Learn the concept a “Bait Book” and watch step-by-step demonstrations of fiction and non-fiction examples. After you complete this session, you’ll know how to drive Amazon readers directly to your email list for FREE!

This session includes a bonus download: “The Amazon Bait Book Checklist.”

Session 1 - Overview: Self-publishing with KDP (26:59)

Thinking about self-publishing? Learn why Amazon’s KDP (Kindle Direct Publishing) service is the best option available. This session will take you inside the KDP system and show to how to create an account and provide an overview of the author dashboard with all of the exciting features that Amazon offers.

Session 2 - Format an e-Book for KDP (23:02)

Learn how to use Microsoft Word to self-publish a basic e-book for sale on Amazon. This session includes manuscript formatting tips, cover formatting tips, and even provides links to find a good book cover designer. It’s easy to publish with Amazon!

Session 3 - Upload e-Book Files and Set a Price (34:55)

This session includes a tutorial of Amazon’s KDP system that explains how to upload your e-book manuscript and cover art into Amazon KDP. You will learn how to enter your book’s marketing details, preview your e-book layout, set the price, and determine your royalty. In addition, a complete discussion about the pros and cons of Amazon’s KDP Select program is included.

Session 4 - Create a Paperback Book with KDP (32:42)

When it comes to self-publishing a paperback book, there are five key decisions you must navigate. This session provides another video tutorials that explains how to upload your paperback manuscript into KDP, set a price, determine your royalty payments, and includes helpful links for distribution and formatting options. Learn how to create a beautiful-looking paperback to show the world!

Session 1 - Amazon Ads Overview (23:08)

In this session, we move into the world of Amazon’s powerful advertising system. You will learn the unique benefits of buying Amazon ads, see examples of where they appear, the 3 available types of Amazon ads, and how to set realistic expectations with your advertising budget. Next, you’ll learn step-by-step how to create ads.

Session 2 - Sponsored Product Ad with Automatic Targeting (30:04)

This session explains the reasons to create a Sponsored Product Ad and provides a real-time demonstration of how to use the popular “automatic targeting” feature.

This session includes a bonus download: “How to Use Amazon’s Advanced Bidding Options.”

Session 3 - Sponsored Product Ad with Manual Targeting (34:21)

This session takes Sponsored Product Ads a step further by showing how to use three “manual targeting” options, keywords, products, and categories, to get your book in front of the right readers. These manual targeting features offer an amazing amount of control to place your ads in the best places for success.

Session 4 - Create a Lockscreen Ad (14:31)

Lockscreen Ads are new and unique, because they enable you to promote your book to readers who use Kindle e-reader devices and Fire tablets. If you write fiction, you should consider this advertising option, and this session shows how to do it right.

Session 5 - Create a Sponsored Brand Ad (24:42)

Want to guarantee that your book is viewed first by Amazon shoppers? Then, you will love the power of Sponsored Brand Ads. They’re not cheap, but they’re effective. This session provides another video tutorial that explains step-by-step how to create an ad from scratch to boost your book sales.

Session 6 - Understanding Amazon Ad Metrics (31:20)

In this session, you’ll get an inside look at the Amazon advertising dashboard and learn how to interpret the data that is provided. Once you’ve watched this tutorial, you’ll be able to quickly decipher how your ads are performing and identify any adjustments that need to be made.

This session includes a bonus download: “Amazon Ad Terms Glossary and Guidelines.”

Session 7 - How to Use Negative Keywords (18:19)

One of the secrets to make an ad campaign more profitable is to tell Amazon where not to show your ad. This ability is accomplished by employing a special feature called “Negative Keywords.” This session provides a complete understanding of negative keywords, how to identify them, and where to use them within your ads.

Session 8 - How to Scale Amazon Ads (14:33)

Last, but not least, the course concludes by explaining how to properly scale your ads if you want to increase your advertising budget. The rule of thumb to spending more money with Amazon is counterintuitive. So, this session clears up the confusion and explains how to generate a long-term profit using Amazon’s advertising system.

NEW FOR 2024!

PRIVATE OFFICE HOURS TO ANSWER YOUR QUESTIONS

Instructor Rob Eagar will host regular "office hour" Q&A sessions throughout the 8-week course period via live video just for students to ask questions and help maximize your progress.

What if I've never taken an online course?
No sweat. You can do it. This online course features 19 video sessions that are 15 - 35 minutes each. You watch each of the videos at your own pace as your schedule allows. In addition, the videos can be accessed by any computer, smartphone, or tablet device as long as you have internet access.

How long do I get to watch the course videos?
You get PLENTY of time. All participants receive unlimited access to watch the videos through the course period of October 19 2023. Plus, you get another 30 days of video access afterwards. So, you're in good shape. If for some reason you can't watch the videos within this timeframe, then you, my friend, may need some help with your time management skills.

What if I'm a first-time author? Is this course over my head?
Welcome to the world of publishing - which is currently controlled by Amazon. I was once a first-time author, too. So, I understand how you feel writing your first book. I've made sure to present all of the instruction in a manner that any beginner can digest and apply. Since you're a first-time author, get ready - because you're about to run the gauntlet of Amazon. I want to help make sure your first book has the best chance to succeed. 

What if I'm in the middle of writing my manuscript?
You STILL NEED to take this course. Here's why: If you’re busy working on a manuscript that you plan to publish soon, you need to make sure your book will sell when you publish it in a few months. Otherwise, all of your manuscript work will be wasted. If you don't purchase the course before registration closes, then you miss the essential marketing instruction and risk jeopardizing your book launch.

What if I'm a bestseller who already knows everything about book marketing?
BEWARE of the success trap, mi amigo. My New York Times bestselling clients never rest on their laurels. They are always learning and growing. I guarantee this course will show you several effective marketing tactics that you have never seen before. How do I know? Because, that's exactly what my New York Times bestselling clients told me. They said, "Holy cow! That's a great marketing idea...I've never heard that before." I know you're just dying to find out all of my marketing secrets.

What if I have questions while going through the course material?
Don't worry - you are never alone during this course. You receive open access to post questions at any time during the course period and get a quick answer - usually within 24 hours!