Mastering Amazon for Authors

ROB EAGAR

Sell More Books on Amazon — Even If You’re a First-Time or Tech-Intimidated Author

Mastering Amazon for Authors

ROB EAGAR

$399

02/12/2026 - 04/09/2026

A step-by-step system to help you publish with confidence, improve conversion, and attract the right readers so your book actually sells.

You wrote a book. You published it. And now… you’re not seeing the sales you hoped for.

Maybe your book page isn’t converting. Maybe publishing through KDP felt confusing or overwhelming. Maybe you’ve tried promotion and nothing stuck.

The truth? Most books don’t struggle because they’re bad. They struggle because readers aren’t guided clearly to buy them.

Inside Mastering Amazon for Authors, you’ll learn a simple three-part system:

Sales Conversion – Turn browsers into confident buyers.
Publishing Power (KDP) – Publish correctly and remove costly friction.
Advertising Attraction (Amazon Ads) – Find the right readers at the right moment.

When these three parts work together, selling books becomes predictable instead of random.

What You’ll Be Able to Do

Improve your Amazon book page so more readers buy.
Publish confidently through KDP without tech stress.
Avoid common mistakes that quietly hurt sales.
Run Amazon Ads safely and strategically.
Stop guessing and start following a proven system.

Who This Course Is For

First-time self-publishers.
Authors over 50 who don’t love technology.
Writers who want guidance instead of confusion.
Authors who want steady, real Amazon sales.

Who This Course Is NOT For

People who refuse to take action.
Those looking for shortcuts or “get-rich-quick” tactics.

What Makes Course This Different

This is not a collection of random tips. It’s a structured path that removes uncertainty. You’ll know what to focus on, what to ignore, and what to do next — every step of the way.
Even better, Q&A with the instructor is always available if you get stuck or need further clarification.

The Instructor

Rob Eagar has helped over 1,000 authors improve their book sales, including numerous New York Times and USA Today bestselling authors. He understands where authors get stuck — especially when publishing feels technical or intimidating — and built this course to provide clarity, confidence, and direction.

Testimonials

“I LOVED this course. The wealth of information from Rob Eagar’s videos was beyond my expectations. And, reading Rob’s answers to questions from other students was nearly as informative, because I had many of the same questions myself.”

Michael P.

“The Mastering Amazon for Authors course was fantastic. I learned a lot from the videos and live demos of Amazon's marketing tools. The ability to ask Rob questions also added value, and it allowed students to learn from the rest of the class as well."

Lillian K.

The Investment
$399

You’re not just buying course videos.

You’re investing in a system, guidance, and peace of mind. Enroll today and start making your book easier to buy — for readers who already want it.

$399

02/12/2026 - 04/09/2026

Enroll Now

INCLUDES PRIVATE OFFICE HOURS TO ANSWER YOUR QUESTIONS

Instructor Rob Eagar will host regular "office hour" Q&A sessions throughout the 8-week course period via live video just for students to ask questions and help maximize your progress.

Want to learn more about this course? Register for the FREE preview webinar!

Did you know? Amazon sells nearly 50% of all print books and over 70% of all e-books in America. These facts present a major wake-up call for authors. If you want your book to reach its full sales potential, then you must learn how to sell more books on Amazon. Failure to grasp this reality means dire consequences for your book sales.

It doesn’t matter if you’re self-published or traditionally-published…if you write fiction or non-fiction…if you’re a first-time author or an experienced veteran. Today, success for every author hinges upon selling more books on Amazon.

Mastering Amazon for Authors is the premiere online course designed to help you maximize book sales at the world’s largest retailer. This self-guided video course provides in-depth instruction for authors at every level. Learn inside secrets from Rob Eagar, a top Writer’s Digest instructor and one of the most accomplished book marketing experts in America. Rob removes the guesswork from publishing and promoting your books on Amazon. His expertise will show you how to:

Convert more sales when readers view your book on Amazon
Secure more persuasive customer reviews for free
Get your books noticed on Amazon's huge website
Build your author email list using Amazon's massive audience
Create inexpensive Amazon ads that drive readers to your books
Self-publish e-books and paperbacks using Amazon’s KDP system

Rob’s instructional videos take you behind the scenes into Amazon’s system. Discover how to self-publish any type of fiction or nonfiction book. Learn how to create effective book ads and boost sales, no matter your genre or experience level. In addition, Rob is available to answer your questions during the course to help you make rapid progress.

Are you a traditionally-published author?

Make extra income by learning how to use Amazon’s KDP system to self-publish ancillary resources, such as workbooks, novellas, short stories, devotionals, action guides, etc. In addition, any resource you self-publish using KDP qualifies for buying Amazon ads.

Michael P.

Lillian K.

Course outline

Each session in Mastering Amazon for Authors contains an in-depth video. Some sessions include extra bonus handouts and checklists you can download. Most lessons include a screenflow tutorial that takes you into Amazon's website, shows how everything works, and explains how to:

Self-publish e-books and paperbacks using Amazon’s KDP system
Convert more sales when readers view your book on Amazon
Secure more persuasive customer reviews for free
Get your books noticed on Amazon's huge website
Build your author email list using Amazon's massive audience
Create inexpensive Amazon ads that drive readers to your books

Here's one of the best parts: Get your Amazon questions answered by an expert. Students of this course can send questions directly to instructor Rob Eagar.

Module 1: Amazon Book Marketing Techniques (7 Sessions)

Session 1 - Master Your Book Detail Page (36:15)

Welcome to the course! In this opening session, you will learn why your book’s Amazon detail page is vital to your success. You will also see excellent fiction and non-fiction examples to follow. In addition, you will discover the seven elements you must display in order to persuade readers to purchase your book.

Session 2 - How to Get More Customer Reviews (9:51)

Did you know that customer reviews are crucial to closing the book sale? Readers look at comments from their peers to help decide if a book is worth buying. Lots of positive reviews act like digital word of mouth to convince skeptical shoppers. In this session, you will learn four ways to get more customer reviews for free.

This session includes a bonus download, “Email Scripts to Ask Your Book Launch Team for Amazon Reviews.”

Session 3 - How to Get Your Books Noticed on Amazon (16:58)

After surveying over 500 authors, the #1 concern was: “How do I get my books noticed on Amazon’s huge website?” This session alleviates that fear by 4 ways to get your book noticed on Amazon using methods that are free and inexpensive.

Session 4 - Maximize Your Author Central Account (22:12)

The Amazon Author Central Account is free. Yet, it’s one of the most under-utilized tools by authors. In this session, you will learn why every author should create a free Author Central Account, how to setup and complete your account, and review all of the helpful features and data that Amazon provides.

This session includes a bonus download: “The Amazon Author Central Checklist.”

Session 5 - Amazon's Secret Marketing Back Door (18:06)

If you’ve traditionally-published books in the past, you might loathe the marketing text that your publisher put on Amazon. Did you know there is a secret way to change it? Amazon offers a clever way to override your publisher and upgrade the marketing text on any book detail page.

This session includes a bonus download: “HTML Code Cheat Sheet – How to Make Your Book Look Sharp on Amazon.”

Session 6 - Amazon Sales Rankings Explained (18:45)

This session clears up the confusion about Amazon’s sales rankings and what it means to be #1 in a specific category. You will learn how to identify the Amazon Sales Ranking for your book, how to estimate actual book sales based on your ranking, and even how to use the Sales Ranking to assist your marketing efforts.

Session 7 - Build Your Email List with Bait Books (25:57)

For some authors, this session by itself is worth buying the course. You will discover how to grow your author email list for free using Amazon’s huge audience of readers. Learn the concept a “Bait Book” and watch step-by-step demonstrations of fiction and non-fiction examples. After you complete this session, you’ll know how to drive Amazon readers directly to your email list for FREE!

This session includes a bonus download: “The Amazon Bait Book Checklist.”

Module 2: Self-Publish with Amazon KDP (4 Sessions)

Module 3: Master Amazon Advertising (8 Sessions)

Session 1 - Amazon Ads Overview (23:08)

In this session, we move into the world of Amazon’s powerful advertising system. You will learn the unique benefits of buying Amazon ads, see examples of where they appear, the 3 available types of Amazon ads, and how to set realistic expectations with your advertising budget. Next, you’ll learn step-by-step how to create ads.

Session 2 - Sponsored Product Ad with Automatic Targeting (30:04)

This session explains the reasons to create a Sponsored Product Ad and provides a real-time demonstration of how to use the popular “automatic targeting” feature.

This session includes a bonus download: “How to Use Amazon’s Advanced Bidding Options.”

Session 3 - Sponsored Product Ad with Manual Targeting (34:21)

This session takes Sponsored Product Ads a step further by showing how to use three “manual targeting” options, keywords, products, and categories, to get your book in front of the right readers. These manual targeting features offer an amazing amount of control to place your ads in the best places for success.

Session 4 - Create a Lockscreen Ad (14:31)

Lockscreen Ads are new and unique, because they enable you to promote your book to readers who use Kindle e-reader devices and Fire tablets. If you write fiction, you should consider this advertising option, and this session shows how to do it right.

Session 5 - Create a Sponsored Brand Ad (24:42)

Want to guarantee that your book is viewed first by Amazon shoppers? Then, you will love the power of Sponsored Brand Ads. They’re not cheap, but they’re effective. This session provides another video tutorial that explains step-by-step how to create an ad from scratch to boost your book sales.

Session 6 - Understanding Amazon Ad Metrics (31:20)

In this session, you’ll get an inside look at the Amazon advertising dashboard and learn how to interpret the data that is provided. Once you’ve watched this tutorial, you’ll be able to quickly decipher how your ads are performing and identify any adjustments that need to be made.

This session includes a bonus download: “Amazon Ad Terms Glossary and Guidelines.”

Session 7 - How to Use Negative Keywords (18:19)

One of the secrets to make an ad campaign more profitable is to tell Amazon where not to show your ad. This ability is accomplished by employing a special feature called “Negative Keywords.” This session provides a complete understanding of negative keywords, how to identify them, and where to use them within your ads.

Session 8 - How to Scale Amazon Ads (14:33)

Last, but not least, the course concludes by explaining how to properly scale your ads if you want to increase your advertising budget. The rule of thumb to spending more money with Amazon is counterintuitive. So, this session clears up the confusion and explains how to generate a long-term profit using Amazon’s advertising system.

Got Questions?

NEW FOR 2024!

PRIVATE OFFICE HOURS TO ANSWER YOUR QUESTIONS

Instructor Rob Eagar will host regular "office hour" Q&A sessions throughout the 8-week course period via live video just for students to ask questions and help maximize your progress.

What if I've never taken an online course?
No sweat. You can do it. This online course features 19 video sessions that are 15 - 35 minutes each. You watch each of the videos at your own pace as your schedule allows. In addition, the videos can be accessed by any computer, smartphone, or tablet device as long as you have internet access.

How long do I get to watch the course videos?
You get PLENTY of time. All participants receive unlimited access to watch the videos through the course period of October 19 2023. Plus, you get another 30 days of video access afterwards. So, you're in good shape. If for some reason you can't watch the videos within this timeframe, then you, my friend, may need some help with your time management skills.

What if I'm a first-time author? Is this course over my head?
Welcome to the world of publishing - which is currently controlled by Amazon. I was once a first-time author, too. So, I understand how you feel writing your first book. I've made sure to present all of the instruction in a manner that any beginner can digest and apply. Since you're a first-time author, get ready - because you're about to run the gauntlet of Amazon. I want to help make sure your first book has the best chance to succeed.

What if I'm in the middle of writing my manuscript?
You STILL NEED to take this course. Here's why: If you’re busy working on a manuscript that you plan to publish soon, you need to make sure your book will sell when you publish it in a few months. Otherwise, all of your manuscript work will be wasted. If you don't purchase the course before registration closes, then you miss the essential marketing instruction and risk jeopardizing your book launch.

What if I'm a bestseller who already knows everything about book marketing?
BEWARE of the success trap, mi amigo. My New York Times bestselling clients never rest on their laurels. They are always learning and growing. I guarantee this course will show you several effective marketing tactics that you have never seen before. How do I know? Because, that's exactly what my New York Times bestselling clients told me. They said, "Holy cow! That's a great marketing idea...I've never heard that before." I know you're just dying to find out all of my marketing secrets.

What if I have questions while going through the course material?
Don't worry - you are never alone during this course. You receive open access to post questions at any time during the course period and get a quick answer - usually within 24 hours!

Meet the instructor

Rob Eagar

Learn from one of the most accomplished book marketing experts in America. For over 18 years, Rob Eagar has coached more than 1,000 authors, consulted with numerous publishing houses, and helped both fiction and nonfiction books hit The New York Times bestseller list. He even helped a book become a New York Times bestseller after 20 years in print.

However, success didn’t come easy. Rob entered the publishing world in 2001 after quitting a boring corporate job to write a book. At the time, he had no other source of income, no publisher connections, and was forced to learn everything on his own. Little by little, Rob figured out how to build a national audience. He went on to sell thousands of books and make a six-figure living from his writing.

Other authors began to ask Rob for marketing advice. In 2007, he launched his consulting practice, Wildfire Marketing, to help authors sell books like wildfire. Today, Rob routinely coaches authors who make The New York Times, USA Today, and Publishers Weekly bestseller lists. In addition, he’s trained marketing personnel at some of the largest publishing houses in America. He’s also been a top marketing instructor with Writer’s Digest for over 5 years. Learn more about Rob and get free book marketing tips at: www.RobEagar.com

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Mastering Amazon for Authors

ROB EAGAR

Sell More Books on Amazon — Even If You’re a First-Time or Tech-Intimidated Author

ROB EAGAR

$399

$399

Course outline

Course outline

Module 1: Amazon Book Marketing Techniques (7 Sessions)

Module 2: Self-Publish with Amazon KDP (4 Sessions)

Module 3: Master Amazon Advertising (8 Sessions)

Got Questions?

Meet the instructor

Rob Eagar

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