Worried that youâre not all that good at marketing and promotionâor that you donât have the time, energy, or skills required to do it well?
Youâre not alone: most writers have anxiety surrounding how to market and promote their work, and would rather assign the responsibility to someone else. Or they hope their publisher will take care of it. Unfortunately, there are some things that no publisher, no publicist, and no marketer can do for youâespecially when it comes to building relationships in the writing and publishing community. And most effective promotion is centered on existing or potential relationships, not aggressively marketing yourself.
Imagine marketing and promotion that doesnât require you to perfect the hard sell or learn how to become a professional marketer. This enlightened approach is called literary citizenship.
Literary citizenship is a concept that arose in the literary writing and publishing community, and itâs useful to all writers no matter what your background or genre. It advocates lifting up and bringing attention to literature, reading, books, and other pursuits that are intrinsic to authorship and publishing.
If you read and if you genuinely enjoy writing and bookish culture, you can practice literary citizenship. Itâs simple to understand and can be applied online and offline alike. It doesnât matter if youâre an introvert or extrovertâthese techniques can be adapted for any personality. The only requirement? Youâll adopt an abundance mindset. Youâre not competing with others, but collaborating; when others succeed, you will succeed too.
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Meet the instructor

Jane Friedman
Jane Friedman has spent nearly 25 years working in the book publishing industry, with a focus on author education and trend reporting. She is the editor of The Hot Sheet, the essential publishing industry newsletter for authors, and was named Publishing Commentator of the Year by Digital Book World in 2023. Her latest book is THE BUSINESS OF BEING A WRITER (University of Chicago Press), which received a starred review from Library Journal. In addition to serving on grant panels for the National Endowment for the Arts and the Creative Work Fund, she works with organizations such as The Authors Guild to bring transparency to the business of publishing. Learn more at http://www.janefriedman.com
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