• How to spot the difference between a “cool idea” and a sellable one
• The 5 traits most high-concept stories share (with genre-specific examples)
• How to find and sharpen your book’s unique selling point
• The anatomy of a killer “What if…” hook—and how to write your own
• How to pressure-test your concept for clarity, scope, and shelf appeal
• What agents and editors are actually scanning for when they hear your pitch
• How to rework a soft concept into a sharper, louder, more compelling one
• Tools to generate fresh hooks—for this project and your next one

If you’ve ever stared at your pitch and thought, This just isn’t landing, this session is for you.

Maybe your beta readers love your story—but agents keep passing with vague “not quite right for me” replies. Maybe you’ve got a killer plot, but every time you try to write the logline, it sounds… beige. Maybe you know you’re close, but can’t figure out how to make your idea pop in a pitch inbox or editor meeting.

This webinar is built for:

• Conceptual tinkerers who want to sharpen their hook until it cuts clean
• Pitch-wary writers who dread the “So what’s your book about?” question
• Writers between drafts, looking to level up their premise before diving back in
• Career-minded authors ready to build high-concept muscles they can flex across books
• Anyone who suspects their story deserves a bigger reaction than it’s getting right now

Because if the story’s living rent-free in your brain, it’s time to make sure it hits that way for everyone else.

The webinar is broadcast via the internet with live audio delivered through your computer speakers or over your telephone. The live webinar’s visual presentation is displayed directly from the Presenter's computer to your computer screen. The Q&A is managed through a chat-style submission system with questions being read and answered by the Presenter for the entire class to hear. In the event some questions are not answered during the live session, an e-mail with questions and answers will be sent to all webinar attendees.

By attending the live webinar and/or asking questions, your full name may be stated during the live event and captured in the recording.

If you have questions about the program or have any technical difficulties, please contact [email protected].

Writer’s Digest does not offer any refunds for the webinar. All sales are final.