Media Pitch Lab

PAULA RIZZO

Media Pitch Lab

PAULA RIZZO

$229.99

10/23/2025 - 11/20/2025

Enroll Now

 

Get and Keep Media Attention for Your Book & Brand

Getting featured in the media is one of the most powerful ways to build your author brand—but most writers don’t know where to start.

In this practical, high-impact course, Emmy Award winning television producer and bestselling author Paula Rizzo will guide you through the exact steps to get noticed by producers, editors, and journalists. You’ll learn how to craft compelling pitches, position yourself as a trusted expert, and follow up professionally—without second-guessing yourself.

It’s never too early to start pitching the media even if you don’t have a book yet. Whether you’re working on your manuscript or promoting your latest release, this course will help you develop pitch-ready materials and the confidence to send them out. Plus, it will help you become a go-to media expert.

$229.99

10/23/2025 - 11/20/2025

Enroll Now

 

Get and Keep Media Attention for Your Book & Brand

Getting featured in the media is one of the most powerful ways to build your author brand—but most writers don’t know where to start.

In this practical, high-impact course, Emmy Award winning television producer and bestselling author Paula Rizzo will guide you through the exact steps to get noticed by producers, editors, and journalists. You’ll learn how to craft compelling pitches, position yourself as a trusted expert, and follow up professionally—without second-guessing yourself.

It’s never too early to start pitching the media even if you don’t have a book yet. Whether you’re working on your manuscript or promoting your latest release, this course will help you develop pitch-ready materials and the confidence to send them out. Plus, it will help you become a go-to media expert.

Course Details

Each week includes video lectures and an assignment that will be submitted to your instructor for feedback. There will be one live Q&A session hosted on Zoom during week three of the course.

Course Details

Each week includes video lectures and an assignment that will be submitted to your instructor for feedback. There will be one live Q&A session hosted on Zoom during week three of the course.

Meet the instructor

Paula Rizzo

Paula Rizzo is an Emmy Award-winning television producer, bestselling author of Listful Thinking & Listful Living, media-training coach, speaker, LinkedIn Learning Instructor, host of the live-stream show Inside Scoop, and creator of the popular online training Media-Ready Author. She also writes a regular column for Writer’s Digest and is an on-air contributor to WPIX in New York City. Grab Paula’s free guide, 10 Media Questions Every Author Needs to Answer, to create buzz for your book.

She media trains fiction and nonfiction authors who are both traditionally and self-published. Harper Collins, Hachette Book Group, and Time Inc have all hired Paula to prepare their authors for book launches. She’s also media trained executives from The New York Times, Dow Jones, Fortune 500 companies and privately owned organizations.

She's the founder of the productivity site ListProducer.com and best-selling author of Listful Thinking: Using Lists to be More Productive, Highly Successful and Less Stressed, which has been translated into 15 languages and was featured as one of Oprah.com’s “Self Help Books That Actually Help.” She’s also the author of Listful Living: A List-Making Journey to a Less Stressed You.

Paula is also a LinkedIn Learning instructor with several courses about media skills, productivity and optimizing work from home remote offices. Paula has served on the advisory board of Book for Kids, is a member of The Authors Guild and Women’s Media Group, as well as a founding member of Chief in New York City.

Her work has been featured on TV and radio, in print, and around the web. She’s also a keynote speaker and has presented at Toyota, HOW Design Live, MA Conference for Women, The Authors Guild, New York Women in Communications, Public Relations Society of America (PRSA), National Association of Professional Organizers (NAPO), Chief, American Society of Association Executives, The Author’s Guild, Writer’s Digest Conference and many others.

Before becoming a best-selling author and media trainer, Paula spent nearly 20 years as an Emmy Award-winning television producer. Paula served as a writer and producer at WPIX, WCBS and WLNY in New York City. She also spent more than a decade as the senior health producer for Fox News Channel where she produced health, wellness, and lifestyle content with a range of top experts, including JJ Virgin, Jillian Michaels, and Deepak Chopra. Visit PaulaRizzo.com for more and follow her on LinkedIn or on Instagram.