Nearly every aspect of the publishing process can be outsourced. Thatās essentially how traditional publishing works, and outsourcing can also work in self-publishing.
However, do you really want to outsource all the decisions to someone else?
The objective of this class is to educate you, an author considering or choosing self-publishing, about the important decisions you need to make and things you need to do during the book preparation process that have an impact on marketing success once your book is released.
These decisions and steps are rarely considered ābook marketing,ā yet marketing can and does suffer if these tasks are not done correctly, or not done at all.
One alternative? Rushing through the publishing process and believing that marketing begins on release day. Weāre not going to do that.
Savvy authors think beyond post-publication marketing. What can you do now, before your book is released, to ensure lasting success? This class will teach you how to ābake inā marketing during the publishing process so your book stays relevant, and marketable, for longer.
Many of the steps in publishing are interrelated, so understanding what a task entails or why it is important can be as, if not more, important than how to do something. And itās sometimes the questions that authors donāt know they should ask that often turn out to be of major importance.
This class goes beyond the āhow toā and help pages of the major self-publishing platforms and tools in order to address the most common questions self-publishing authors ask, as well as the steps they most often struggle with.
Our primary focus is to explain the marketing significance of these interrelated steps and shine a light on those tasks that are impossible or expensive to fix if not done correctly.
What will you learn?
What you'll receive
Who should attend?
This class is not suited for
How does it work?
Need help?
Meet theĀ instructor
David Wogahn
David is the author of six self-published books, including the Countdown to Book LaunchĀ® series of publishing guides and the Before the Launch workbook. In 2012, he became the author of the first LinkedIn Learning course on the topic of self-publishing (Lynda.com at the time).
David is a frequent speaker and trainer, and has given presentations for the Independent Book Publishers Association, IBPA Publishing University, the Alliance of Independent Authors (ALLi), the Independent Writers of Southern California, and the Santa Barbara Writers Conference, among other publishing professional organizations.
Before founding the author services firm AuthorImprints in 2011, David worked for the 1984 Los Angeles Olympic Organizing Committee and the Los Angeles Times, and was co-founder and COO of the first online publisher of sports-team branded websites known today as the CBS College Sports Network.
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