An estimated 40 million self-help books are sold each year in the U.S., and service articles and reported essays make up the bulk of online and print magazine markets. These pieces are just information, they inspire, encourage and entertain. Service and self-help writing can change lives.
Itâs also a ready-made market for authors.
Whether you want to write a book to help, inform, or inspireâor one that builds your brand and creates market growth and credibility for your businessâthe self-help market is provides an opportunity authors looking to traditionally or independently publish.
What does it take? The elements of a strong self-help book or service article emerge from your lived experience, interests, training, and perspective, supported by research, expert interviews, and real-world anecdotes.
But how do you write a book that only you can write? One that shares your unique experience and expertise in a way that connects with readers, like the books written by Stephen Covey, James Clear, Mel Robbins, and many others? How do you create service articles that inspire action and appeal to editors and readers?
In this dynamic live webinar, Polly Campbellâauthor of four personal development books and hundreds of published service articlesâwill explain how to push back self-doubt, find your voice, develop a focused idea, create structure and write work that helps readers.
Youâll have a chance to ask questions and will leave with a clear understanding of how to shape your experience or work background into a focused idea for a service article or book, along with a practical next-steps plan to start writing.
What will you learn?
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Meet the instructor
Polly Campbell
Polly Campbell is the award-winning author of four personal development books, including You, Recharged: How to Beat Fatigue (Mostly), Amp Up Your Energy (Usually), and Enjoy Life Again (Always) and How to Live an Awesome Life: How to Live Well, Do Good, Be Happy, among others. Her service articles have appeared in numerous online and print publications including Arthritis Today, Spirituality & Health Magazine, Psychology Today, and HuffPost. Polly hosts the Simply Write with Polly Campbell podcast and writes the companion newsletter at SimplyWrite.substack.com about writing craft and creating a sustainable writing life. She also hosts Polly Campbell, Simply Said: How to Live Well, Do Good, and Be Happy and writes about practical personal development at pollycampbell.substack.com.
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