What do you need to know about podcasts and platforms, marketing and media–before you have a literary agent, book deal or launch your book?
Common media myths that keep you stuck:
I need a book deal before I do book promotion
I’m too shy/introverted
I need a huge following to get a book deal
Emmy Award Winning TV Producer Paula Rizzo will take you behind the scenes and explain what media actually is, how you can use the media, email, podcasts, television and more to create realistic visibility. Plus how to build the kind of platform publishers want to see, even before you have a book deal.
You’ll get a sneak peek into her online courses to help build your path to be your book’s best marketing tool even if you’re an introvert or camera-shy.
Don’t miss this Free webinar where you will learn simple ways to create big momentum and feel less intimidated and more confident when it comes to speaking about your book.
Paula's Courses
Media Savvy Author: Elevate Your Platform
Starting 6/18/2026
Media Pitch Lab
Starting 7/30/2026
Media-Ready Author
Starting 9/17/2026
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Meet the instructor
Paula Rizzo
Paula Rizzo is an Emmy Award-winning television producer, bestselling author of Listful Thinking & Listful Living, media-training coach, speaker, LinkedIn Learning Instructor, host of the live-stream show Inside Scoop, and creator of the popular online training Media-Ready Author. She also writes a regular column for Writer’s Digest and is an on-air contributor to WPIX in New York City. Grab Paula’s free guide, 10 Media Questions Every Author Needs to Answer, to create buzz for your book.
She media trains fiction and nonfiction authors who are both traditionally and self-published. Harper Collins, Hachette Book Group, and Time Inc have all hired Paula to prepare their authors for book launches. She’s also media trained executives from The New York Times, Dow Jones, Fortune 500 companies and privately owned organizations.
She's the founder of the productivity site ListProducer.com and best-selling author of Listful Thinking: Using Lists to be More Productive, Highly Successful and Less Stressed, which has been translated into 15 languages and was featured as one of Oprah.com’s “Self Help Books That Actually Help.” She’s also the author of Listful Living: A List-Making Journey to a Less Stressed You.
Paula is also a LinkedIn Learning instructor with several courses about media skills, productivity and optimizing work from home remote offices. Paula has served on the advisory board of Book for Kids, is a member of The Authors Guild and Women’s Media Group, as well as a founding member of Chief in New York City.
Her work has been featured on TV and radio, in print, and around the web. She’s also a keynote speaker and has presented at Toyota, HOW Design Live, MA Conference for Women, The Authors Guild, New York Women in Communications, Public Relations Society of America (PRSA), National Association of Professional Organizers (NAPO), Chief, American Society of Association Executives, The Author’s Guild, Writer’s Digest Conference and many others.
Before becoming a best-selling author and media trainer, Paula spent nearly 20 years as an Emmy Award-winning television producer. Paula served as a writer and producer at WPIX, WCBS and WLNY in New York City. She also spent more than a decade as the senior health producer for Fox News Channel where she produced health, wellness, and lifestyle content with a range of top experts, including JJ Virgin, Jillian Michaels, and Deepak Chopra. Visit PaulaRizzo.com for more and follow her on LinkedIn or on Instagram.
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